Speyside to Provide PR support for Universal Robots in Mexico and Brazil
Mexico City - May 5, 2016 - Following a region-wide review of its public relations support, Universal Robots has appointed Speyside Corporate Relations as its public relations agency for the key markets of Brazil and Mexico.
The Speyside team will provide support to Universal Robots by working with the company’s on-the-ground teams in the two countries. Speyside’s principal focus will be to further enhance media relationships and increase Universal Robots’ voice across these regions.
Universal Robots has been named one of the “50 smartest companies in the world” by MIT. It is distinguished by its development of automatization solutions across diverse industries and development of solutions for specific problems that can be solved through automatized robots that can work alongside people.
Commenting on the appointment, Speyside CEO Ian Herbison said: “We are delighted to be working with Universal Robots in two of the most dynamic economies in the Latin American region: Brazil and Mexico. Universal Robots is an exciting company that is generating innovation in different industrial sectors through their own technological innovations and we are excited to be able to help them grow”
Manuel Sordo, Universal Robot’s Head of Operations for Latin America added that “We are eager to seize the opportunity to grow within the region and to impact the growth of diverse industries through our work. We are happy to have Speyside as a partner in accomplishing this”
This appointment adds to a substantial roster of world-class IT&C companies to whom Speyside provides support across Latin America, including Alibaba, BlackBerry, Facebook, GoDaddy, ScanSource, Solarwinds, WhatsApp and others.
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Universal Robots is a company focused on collaborative robotic technology that develops robotic arms in order to increase productivity and make processes more efficient. Their work spans across industries such as pharma, food and agriculture and the automotive sector, amongst many others.
Speyside Corporate Relations is a global emerging markets corporate affairs and public policy consultancy. We operate across South & Central America from seven hub offices in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela; we also have capability in Central & Eastern Europe and sub-Saharan Africa. www.speysidecr.com