Global Strategic Marketing

Our Global Strategic Marketing business works with emerging market companies and governments to build awareness and influence opinion among key global business, financial and regulatory decision makers. We are typically engaged by companies to support cross-border growth and headline corporate issues - focusing on regulation, litigation and transaction support, especially IPO and M&A. For sovereign clients we principally focus on investment, tourism and trade development programmes. We do this by crafting and delivering campaigns targeting global media, analysts and opinion formers as well as direct lobbying to influence decision makers. Our unique approach is characterised by:

• core focus and deep-understanding of emerging markets; a team of emerging market specialists experienced in crafting compelling equity and investment stories that address international concerns over political risk and corporate governance.   

• ability to 'hub' and manage campaigns working alongside our clients in emerging markets, building discrete global teams comprising best of breed specialists in each geography and sector.

• focus on a select number of long-term client relationships, with management of each by the senior principles of our business, billing at internationally competitive rates, given our own emerging markets base.

Please contact us for further information.